2017 was the good year for marketers, dealers, and consumers alike. With each passing year, there is a new online marketing trend that emerges and helps in taking the business to new levels of success. Online marketing is a field where the rules and strategies change as technology advances. If you do not stay updated according to these changes, you may get behind in the competition. We have brought you the top digital marketing trends for 2018 that will assist you in enhancing your online marketing strategies for the upcoming year.
Online marketing will see a rise in live streaming because it has become an important element for e-commerce businesses to get audience attention. Video content is continually becoming more popular which can be known by the fact that in the year 2017, video streaming was 75% of the entire internet traffic. It is believed to become more prominent next year. It has been witnessed that live streams are watched 3x longer than pre-recorded video. Though they are not very new on YouTube and Facebook social media, and the entry of Google with SERP video advertising is something which will bring quite a bit of change.
Artificial Intelligence, when mixed with big data and machine learning is capable of having a considerable influence on the ways businesses market to their customers. With the help of AI, you can provide them with hi-customized content delivery, product suggestions that are automated based on their lifestyle and requirements. Although AI can be costly, it is an investment that is worth doing because it presents remarkable results to the businesses.
2017 was a big year for mobile and it is expected that 2018 will also be no exception. Google has taken the lead by phasing out all websites that are not mobile optimized. Desktop traffic is getting reduced and therefore internet based marketing is going to be the way forward.
CRO, though not a new term is still not very popular. The year 2018 might see this being introduced more aggressively in landing pages and websites. CRO helps to effectively track user behavior and look for elements which offer the highest number of conversions. Advertising budgets will be more oriented towards CRO going forward.
There will be an increase in the number of brands who will create new content as well as new blog posts. They may focus on topics like latest business trends, updates from the company, interactive customer stories, featured guest posts and much more. Through this, marketers can interact with the customers, establish strong connections with them and get more traffic or user engagement for the Website/Blog.
Referred as the growth driven methods, these are marketing ways that are particularly aimed to have a boost in the revenue. Despite new ways, SEO remains among the top ways to develop and grow a website due to the fact that you receive more traction from the customers who are already asking regarding the products or services that you have to offer. It is essential that you keep bringing changes in your strategies as the technology enhances as it helps in accurately providing the customers what they are seeking from your website.
As technology advances, it is evident to see the rise in businesses incorporating chatbots as an important communication asset that assists in driving marketing tactics and enhance customer support. As a matter of fact, it is expected that by the year 2020, 85% of interactions will be taking place with the help of chatbots. Chatbots are directed by a predefined workflow that assists in driving customer engagement and by solving queries or providing suggestions, thus promoting quicker conversions.
[email-subscribers namefield=”YES” desc=”” group=”Public”]