SEO or Search Engine Optimization is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings. It is one of the most misunderstood and misinterpreted terms in the world of marketing.
I find SEO very viable marketing outlet that can bring your business more qualified leads and customers. Moreover, studies have shown that SEO can have a better ROI than traditional forms of marketing like TV and print ads. Like any other marketing method, SEO isn’t magic, but it provides a business visibility, branding, web traffic, a high ROI, credibility, and insight into customer behavior.
Some people often ask “Is SEO the same as Internet Marketing?” The simplest answer is that SEO is one of the tools available in your Internet Marketing arsenal.
It is not Internet Marketing as such but it can be part of your overall Internet Marketing campaign which normally includes other things like social media promotion, content strategy etc.
Let’s say, a few years from now, your business is highly successful online. Your website is easily earning links, your visitors are arriving in a steady stream, and you’re seeing a regular growth in sales. Can you stop worrying about search engine optimization once everything looks good?
No! In fact, no matter how successful you become, you should never stop optimizing your website. Even the largest, most profitable companies in the world still use some level of SEO. However, because of their success, they may have changed the specific amount of time and resources they decided to dedicate to each specific SEO tactic.
Here’s what we mean: if your website is brand new, and you’re looking to make it very authoritative, you may aggressively build links to it. In five years, however, you may find that you are earning lots of links naturally. This doesn’t necessarily mean that you should stop building links entirely, but that you can scale back the amount of time you spend on manual outreach.
But when it comes to SEO, nothing is certain. As of right now, Google places a lot of weight in the number of, quality of, and relevancy of links pointing to your website. A few weeks from now, however, it could declare that links are no longer as important and that the amount of content you have plays a bigger role in determining your rankings.
Because SEO is always changing, it’s crucial not to become complacent, or to assume that your site, in its current state, will always rank where it does. Search engines consider the freshness of your content as well as how recently other sites have linked to you. If you don’t update your content, you may not gain new links, and your site will lose relevancy over time.
Your competitors will always be working to outrank you, and search engines will always be changing. Unless you keep up with the optimization of your site, you won’t have much luck maintaining the success you find online.
Before closing this introduction to search engine optimization you must have very clear in your mind that SEO cannot help you if you don’t have good content.
In other words, if you try to apply SEO techniques to a website with not very good content your chances of succeeding (in the long term) are minimum.
On the other hand, a website with good content can do well with or without SEO. SEO will just give the website an extra boost.
If you’re looking for a company to help you get to the top of the search engine rankings, why not give Volrum a call? With more than hundreds of satisfied clients and raving fans in such short period of time, our search engine optimization skills have been proven to help businesses just like yours find success online.
Still not convinced that SEO is right for you? We offer guaranteed SEO services, so if you don’t see results, we’ll give you your money back.
We’d be happy to answer any questions you may have about our SEO pricing plans or the methods we use to improve your site’s visibility in search engines. Feel free to contact us at any time!