Running a business is not an easy task; it’s quite difficult to run both a website and company at the same time. With lots of different opinions regarding how to improve your sales it can be complicated to find out whose advice to actually worthy. Thankfully good information is available from sources that actually have experience running their own website. The insight you can gather is crucial as many web owners will speak about things such as split testing, live chat, and social media. When a webmaster is able to merge these concepts together in a harmonious way they reap the benefits almost immediately. Digital marketing is mandatory for businesses that want to make it through the challenges of the online world. Online marketing involves a wide spectrum of tools and tasks, which can all be used to accomplish a variety of goals related to stronger branding, better engagement, increased traffic, attracting prospects, converting visitors into leads, generating sales, etc.
A different strategy needs to be created for each goal, because it’s not just about being present on Internet, but knowing how to be present. Having a strategy sets up the path we’ll need to go down in order to reach our goals.
Today we’re going to dive into the 5 types of digital marketing strategies you can implement right away, to attract prospects to your website.
But, before you begin implementing any digital marketing strategy, it’s important you make sure your website is 100% optimized to generate sales. Since all the traffic you receive as a result of your efforts will land on your website, you need to make sure it follows best practice if you’re going to convert those visitors into leads.
Nowadays many things in the business world are complicated but there is one thing that remains simple and grounded and it’s that the customer service. When constructing your business the utmost precedence must be given to creating a functional and simple customer support network. This is necessary simply because it’s become so ingrained in consumers. The average consumer associates a well-designed customer support system with a reputable business; this is something we can all relate to. No one wants to take a chance on a company that doesn’t seem willing to help let alone be very helpful. So the more customer service options you provide the more likely someone will be willing to conduct business with you.
Now one of the more popular trends in customer support has been immediate live chat built directly into websites. This will decrease a consumer’s reluctance to do business with you because any questions they have can be answered by a real human being. Don’t believe us? Just take a look at some of the numbers that Forrester Consulting found through its own research. Take for example the ROI (return on investment) companies get after they implement live chat. The research concludes that most business experiences a 305% ROI due to live chat option and they note that this result was seen only with paid chat services. That alone should compel any web owner that hasn’t already implemented live chat to do so immediately. The research finds that this impressive number is due to the positive effect that live chat has on sales. Not only will you be earning more money but you will also experience a drop in customer service calls you receive. In their study, Forrester Consulting found that most websites experienced a 59% call deflection rate. If these numbers don’t get you up and running to improve your site then maybe you don’t belong in the business
Search Engine Optimization lets your name and site to show up on a list of Search Engine Result Pages (SERPs). With a solid SEO technique, your site will get to be related to the keywords used to find out your kinds of products and services. 88+ percent of all the internet clients search for sites, items, and administrations by utilizing search engines.
Roughly, 90% of the clicks are on the top 3 positioned sites (not the paid postings). In addition, the top ranking sites are viewed as “more dependable” and there are no pay-per-click charges included which imply heaps of low-cost high-value traffic for your site and all this can be effectively done by using effective SEO services.
Having an effective content marketing strategy and giving free content, informative resources and intelligent tools on your site to pull in your objective market is an incredible procedure for expanding your deals and leads. The more intelligent your site is, the more probable is that your guests will get fulfillment from it and utilize it as an asset.
For instance, Andy King at WebsiteOptimization.com offers the free “Web Page Analyzer” tool that breaks down the performance of site pages and gives best recommendations for development.
By now most would figure that this should be common practice among business owners operating online let alone taught in business classes around the world. The reason being is that social media is a proven way to increase traffic to your website as well as sales. Creating a company Facebook page, google plus page or even a company Twitter account allows you to more directly interact with your customers. It doesn’t stop there either as Facebook allows your customers to essentially recommend your product to friends and family. They don’t have to post a status update praising your company either, they just have to simply like your page and in an instant, their friends will know that Jane Doe loves so and so company. Creating these social media presences also allows you to proactively protect your company name by being the first to create social media accounts using your company name. It shouldn’t be forgotten that this is a cost-free way to increase brand awareness as well as sales.
If these 4 strategies sound like a utopian dream due to the work, technology and elevated costs they implicate, don’t be discouraged, because there’s another option you can turn to, that it’s much more simple, inexpensive, and best of all, effective.
If these 4 strategies sound like a utopian dream, don’t worry. They might seem like a lot of work, involving advanced technology that you don’t have elevated costs you can’t afford.
But there’s another option you can turn to, that it’s much simpler, inexpensive, and best of all, more effective.
Online advertising has become one of the favorite options for businesses that want to attract prospects because it allows them to increase their visibility on the Internet’s main platforms, which is precisely where their prospects hang out. Examples of these platforms include Google, Facebook, Twitter and LinkedIn.
Users that click on an ad for a specific product or service are much better segmented because they are already in the decision stage and are therefore more prone to turn into a customer of your business.
Online advertising platforms also include measuring tools so you can find out exactly how many visitors, leads or customers each ad has generated. That way, you can calculate your ROI and assess the effectiveness of the different ads. Sounds neat, right?
One of the advantages of this strategy is that you only pay for results. Simply put, you decide if you pay for impressions, clicks, leads or conversions. For example, if your main goal is to increase your sales, then conversion-focused campaigns are the best choice for you.
You don’t need to hire a digital agency to do it for you, nor be a certified expert to be able to generate campaigns on the Internet’s main platforms.
There are more affordable options, like volrum This artificial intelligence platform creates, manages and optimizes your advertising campaigns using intelligent algorithms, automatically, without the need for human intervention.
So, you won’t have to do a single thing—except wait for the new leads and customers that will land on your website.
So, what did you think of these strategies? Would you consider using any of them to improve your business? Share your comments below.
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