How Combining SEO and Web Design Can Boost Marketing Efforts

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How Combining SEO and Web Design Can Boost Marketing Efforts

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What is SEO

SEO -Search Engine Optimization is the process of making sure that the structure and content of your web pages meet the guidelines for optimal search engine recognition. The key function is to ensure that pages of your website and site rank as highly as possible in the search engine not only in google but in bing yahoo and others too. A critical step in this process is selecting a right keyword for the page keywords that represent best your products and services. Then you integrate them into your website pages and content, in a way that will allow the search engine bots to understand what your pages are about, what services you are providing and the keyword and content are relevant to your website and without disturbing the user experience of your website visitors. The professionals at Volrum services SEO Experts will help you give your marketing strategies and website a very high ranking. The SEO process will affect the visibility of your website or web page on a search engine’s unpaid results. The higher your ranking on the search engines list or the more frequent a site appears on the search engine’s list, the more visitors it will receive to the website.

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SEO Should Be the Part of  Web Design from the Beginning 

SEO is the critical part for any Company or website, SEO always overlaps with many other disciplines, especially website design. Because of this, you need to be considering SEO from the start of your website development so that you can maximize its benefits. If you haven’t done this, you may find that overhauling your website to incorporate more SEO practices can be well worth the investment.

 

Nowadays, SEO and web design play a very important role in most of the businesses. Online competition is especially fierce, so website owners should put in a continuous effort to make sure that their website design and SEO are always up to date. By thinking about them together, you can boost your marketing efforts and help to ensure that your pages rank highly in search engines. This can give you an edge over your competitors and can help you to drive more business and greater success.

 

 

Here are a few things businesses can do to ensure their sites are search engine ready.

Image SEO

The first step is to optimize each image for search algorithms is through alt-tagging each picture on your site. This will provide additional content to the search engines as they search your site for text. But image SEO is beyond just tagging. If your image size is too big, it slows down your page load time, which affects website rankings, so it is important to scale your images down where necessary. You should also keep SEO in mind when naming your images, choosing keywords that match the terms your customers are likely to use when searching for the type of products or services you offer.

 

Regularly update

Google’s goal is to remain useful to the customers that use its services every day. For this reason, up-to-date, current information is prioritized over pages that have remained stagnant year after year. Set up a section of your most important pages that you can regularly update with the latest news or images of your newest products. You should also have a blog and assign someone to create new content for it on a regular basis. This will bring yet another opportunity to incorporate keywords that speak to search algorithms.

Optimize your URLs and Title Tag

Another opportunity for SEO comes in the domain name you choose and the title tag. Even if you already have a URL in place, you can change your search results by choosing search-friendly page names. A URL like www.yoursite.com/salon-services will satisfy requests from customers looking for salon services, for instance. You can also incorporate geographic information into your title tag to help with location-based searches like a best salon in Delhi.

Make it mobile Accelerated Page

An increasing number of customers now conduct searches using their mobile devices. Google realizes this and penalizes sites that are not mobile-friendly or there pages are not accelerated on mobiles. Good optimization means choosing responsive web design, Additionally, you should ensure your site setup addresses the way customers are likely to look for your site, including ensuring your content answers questions asked through voice recognition. Experts recommend incorporating a FAQ section on your site to satisfy today’s question-based voice searches.

Make it Fast

Even your website is the most attractive website in the city, it won’t perform well in SERP if your page load times are too slow. Google penalizes slow-loading websites but even if customers do find your page, they’re likely to grow impatient if they can’t access the information they need in a timely manner. 

Your website’s layout and design could make a big difference in whether or not customers can find you. It’s important to conduct regular audits to ensure your page’s design isn’t hurting your company’s marketing efforts.

Website Backlinks

The Backlinking is one of the best ways to boost the website’s ranking on SEO. Many business owners use the content strategy to increase the number of the backlinks to their site. Building up your backlinks takes time, especially as consumers become warier of the people who are trying to saturate the web publications to boost their backlinks fast. There are the several ways for small businesses to build the backlinks including teaming up with the local businesses or the same business owner from other places, partnering with niche influencers, and figuring out kind of the content that works for your website competitors.

 

Social Media Sharing

Here are few reasons to share the website and content on the social media. The first is for the more backlinks to your website, but the jury is still out on whether those actually help to improve your website rankings. A second reason to be in the social media is that social media sites will turn up in search results, sometimes even before the website. These social media accounts typically provide the high-quality content like the videos and the images which add to your brand’s overall image.

There is also a bonus of the social media site being more casual, which adds the personality to your business and also gives you chance to interact with the users more on social media. When the designing your site, ensure the blog posts, and any other web content you want to be shared has social media share buttons to make it easier for your website visitors.

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14 Comments

  1. Rajat says:

    Great article

  2. Abhijeet Dey says:

    Great information as usual. Thanks

  3. Satya Sagar says:

    Good article

  4. Gaurav kapoor says:

    Great job…. ?

  5. Sarah says:

    Nice article

  6. Roshni Arora says:

    Very helpful

  7. Mitali Singh says:

    Very nice and informative article. Thanks

  8. Sahil khan says:

    What a great article… Keep posting such a very knowledgeable blogs

  9. Dibakar Roy says:

    Good information as usual. Thanks

  10. Ashish Bhardwaj says:

    Your blogs are always informative. Great job

  11. Navneet Kaur says:

    That’s pretty good article. Something worth sharing. Keep it up

  12. Pranati sharma says:

    What a great job. Keep it up

  13. Brian says:

    Great blog sir… I am waiting for your next blog

  14. Ray Jay says:

    Such a knowledgeable blogs… Keep posting

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