Why B2B Companies Use Social Media?

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Why B2B Companies Use Social Media?

B2B social media platform

Why B2B Companies Use Social Media?


When you put branding first, it gives you a different perspective on which social media platforms to choose. All of a sudden Instagram and Pinterest are no longer off limit. Social Media Examiner found that more B2B companies are starting to pick up on this and are expanding beyond LinkedIn.


According to research :

  • 89% of B2B marketers use LinkedIn
  • 88% use Facebook
  • 83% use Twitter
  • 61% use Google+
  • 55% use YouTube
  • 39% use Pinterest
  • 26% use Instagram

What Are the key Metrics any B2B company Should Expect From Their Social Media Agency

Facebook Likes and posts

Linkedin Followers

Referring traffic

Linkedin Group members

Linkedin Discussions

Google+ Circle adds/followers

Google+ mentions

Pinterest pins and follows

Here Are Our Preferred Social Media Platform For B2B Companies and Why We Use Them


LinkedIn linkedin


  • Largest B2B Network


  • Perfect for professional branding, maintaining professional connections, sharing industry related content.


  • LinkedIn Premium Accounts: Job Seeker, Business Plus, Sales Navigator Professional, Recruiter.


  • Owns Slideshare, Pulse, Lynda.com



  • 400 + million users


Why We Use LinkedIn

  • According to Forbes, these are few top reasons that every B2B company should use linkedIn


  • linkedIn is more popular than Facebook and 3rd most used social media platform by Business Statistics suggest LinkedIn may  be the most 
    effective platform for product launches According to polling done by Regalix, LinkedIn is now the #1 platform used for product launches among B2B businesses. A whopping 81% of B2B businesses say they use LinkedIn for launches, compared to 71% who use Twitter and just 54% who use Facebook.


  • LinkedIn gives your brand increased search visibility.
  • LinkedIn is the most effective social media platform for content distribution


Social Media stats for B2B

Facebook facebook logo

  • Largest and most versatile social network


  • Affordable and effective paid targeted advertising


  • Owns Instagram, WhatsApp


  • Over 58% of adults use Facebook


Why use Facebook for B2B companies

  • According to the medium corporation, us B2B business decision makers are on Facebook—a lot. In fact, the median amount of time spent on Facebook by business decision makers each day is 74% higher than other people on the platform


  • With Facebook advertising, you can target all sorts of prospects. You don’t have to have any prior connection to them, and with over 1.41 billion monthly users on Facebook, you can be certain your audience is there. Your ads can appear alongside their newsfeed or as sponsored content, depending on what you paid.


  • And the best part of Facebook is you can target B2B audience i.e based on their company and job title too. This can be extremely useful for reaching out to entirely new prospects and introducing them to your company.

Twitter twitter logo


  • Largest micro-blogging social network


  • Most effective for #events


  • Owns Periscope, Vine, TweetDeck


Why we Use Twitter 

  • Twitter is the only place executives can follow the moments that matter in real time, get news before it breaks
    anywhere else, and instantly share their thoughts with the most relevant audience.


  • Over 288,000 CEOs* use Twitter to connect with customers, develop influence and show thought leadership.
  • 366,000 start-up founders are on Twitter.* 99.9% of tech journalists use Twitter.*


  • And 87% of B2B marketers use Twitter to distribute content.**


How one firm uses twitter across the funnel


B2B startegy


Other social media platforms for B2B companies are

  • Google+

  • Pinterest

  • Youtube

  • Vimeo

Content Marketing Tips

  • Keep posts “short and sweet”


  • Share your own unique content to build your brand


  • Post content that will make followers look good when they share it


  • Include a web link, photo, video or any other form of media to increase engagement


  • Popular forms of content include: photos, slide shares, blogs, link, podcasts, videos, graphics, news updates, quotes, webinars
content marketing

Do share your thoughts on your social media tactics for B2B or B2C companies

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