Google AdWords is the best advertising platform among Bing, Yahoo and others, Google Adword is the place where you post your type of ads (search, Display and Video) are served to users when they perform a search. Google AdWords improves the visibility of the brand and brings in faster results. Google AdWords is a boon to online marketers to speed the process of revenue generation. Other than this, AdWords has introduced many features in its platform to optimize the ad campaign. This has resulted in increasing the benefits and bring in great results. This article covers best benefits of Google AdWords one can get for business.
Increase Brand Awareness
Earlier days, brand awareness was more or less followed a blind method, which is advertising on newspapers, magazine, billboards, radio & TV advertisement which had high cost, low performance of campaign, low reach, no customization and more. This approach would have fetched result for consumer products but B2B products suffered to a great extent as communicating advertising message to the broad audience isn’t effective and a high cost for a campaign as well. Digital advertising specifically Google AdWords was revolution to the way brands do their advertising. With Google AdWords, brands can advertise and target to the audience when they are searching about their product category in the search engine. Advertisers can also increase their audience size by targeting people on other websites through Google Display Network. It is less costly you can customize your ads and the best part is you can always track and check the performance of ads.
Faster Result than SEO
The visibility businesses get on Google is much more valuable in terms driving sales than any other medium. On the search engine, businesses have the golden opportunity to get noticed or to be visible in front of audience at the exact time when they are looking out for their product or service. On the other side organically ranking on search engines is a time consuming and a tedious task. With proper optimization of the websites and availing credibility from authorized websites with high domain ranking through backlinks can bring good results organically, but it takes time and its less expensive than Adwords.
Outrank your Competitor Ads
We all have heard and seen brand competition, especially on billboards. Google AdWords provides a smarter and not so nasty option to beat your competitors. For instance if you have tight competition with one of the brand in your niche and you suspect that most of the prospective sales are shared by them. To back up the assumption, AdWords outrank share report shows that most of the times this competitor of yours outranks you on Google. With Google AdWords, you can choose “Target Outrank” automatic bidding strategies to adjust your bid to outrank the specified competition in the auction.
Influence the audience to make the purchase
It is crucial for brands to influence the decision of people who have visited the website to make them sail through the purchase funnel. With Google AdWords’ remarketing ads, this process is very simple and effective. Audience visited a website through any source can be categorized into various audiences and targeted on the websites which are on Google Display Network.
Increase ad visibility to the high-quality audience
A major misconception among advertisers is that every keyword should have 100% search impression share. But in reality, is it viable to spend money on every search? Many times, the searches can be purely for research by people doing a project, competitors etc. who have no intention of buying the product. With AdWords, it is possible to serve ads to the audience who are more like to make a purchase. But if competitors try to click on your ads just to exhaust your adword daily budget here Google comes to rescue it automatically detects fake clicks and give back the amount to you which has been deducted from your adword account. One has to choose manual bidding strategies every time to make your ad more precise and reach right target audience.
If you want to try changes in your adword campaigns just to check new feature of your product which you think would attract more customers, so you can replace this feature with the existing one in your ad copies and update the same thing on your landing page. In Google AdWords user have an option to experiment one change per campaign and test over a period of time, whether the original or the experiment delivered the better result. Data given in the experiment is statistically verified to remove the randomness.
Create Campaigns based on users’ Demographics
In the latest update of Google AdWords specifically for search campaign Google have introduced demographics like age, gender, parental status etc. for example you are an property dealer and your target customers are people who have a house or who are planning to Buy a house. You have started using google adwords and you observe your conversion rate is not great. You decide to look at the demographics of your audience and found that 30% of traffic is coming from the age group of 18-24 which is generally not the age group of your audience. You decide to exclude this age group in an experiment and run the experiment for some time. By the end of the experiment, you observe the conversion rate of your experiment is much better than the original. This is one of the instances how users’ demographics is one of the benefits of Google AdWords.
Schedule the Ads to Reach the Audience at Right Time
This is main benefits of Google AdWords which we personally like is to decide the time & day when you want your ads to run. Because it’s not beneficial to run ads 24/7. It depends on your industry niche, product, service and more importantly your past data. After running your campaign for 3-6 months, take the data based on time of the day and day of the week, identify the time or day or combination of it which are draining your money (no conversion, only clicks) and either reduce the bid or pause the ads at that time or day. Run the experiment for few days and see if your cost per conversion and conversion rate is improved.
In A Nutshell
The benefits of Google AdWords are not limited to these tips, but these are the top notch. Google has always been improving its search results to serve the best result for the user. Same way they are improving their advertising platform, to make advertisers get the best out of it. It’s up to the advertiser now to make the best use of these benefits and improve their AdWords performance. Let us know in comments section other benefits of Google AdWords. And don’t forget to subscribe us to get latest update first.